TRENDING5 popular serums in India right now, and who they suit
- A serum is a light, concentrated product that targets one concern: oil, marks, dullness or dryness.
- Pick one serum for your main concern. More serums is not better.
- Apply after cleansing, before moisturiser.
Why everyone is buying serums
Serums became the star of Indian skincare because they are affordable, light enough for our humid weather, and each one does one clear job. The catch is that it is easy to buy five and use none of them properly. Start with the one that matches your biggest concern, use it daily for 8 weeks, then decide.
Quick guide: which serum for which concern
Dark spots, acne marks: niacinamide, kojic acid or vitamin C
Dullness: vitamin C
Dryness, tightness: hyaluronic acid
Fine lines (30+): retinol, at night only
5 popular serums right now
Minimalist 2% Salicylic Acid Face Serum
Clears out pores and helps with blackheads and bumps. Start 3 nights a week.
See on Nykaa →
The Derma Co 2% Kojic Acid Face Serum
Targets dark spots and uneven tone. Pair with daily sunscreen.
See on Nykaa →
Beauty of Joseon Glow Serum (Propolis + Niacinamide)
A Korean favourite for a healthy, dewy glow. Gentle enough for most skin.
See on Nykaa →
Foxtale 10% Vitamin C Brightening Serum
Brightening serum for the morning. Use under sunscreen.
See on Nykaa →
COSRX Advanced Snail 96 Mucin Power Essence
The viral snail essence. Hydrating and soothing, feels lighter than it sounds.
See on Nykaa →Picked your serum? Now stick with it
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Some links on this page may be affiliate links. If you buy through them, Glow Shelf may earn a small commission at no extra cost to you. This guide is general information, not medical advice. See a dermatologist for persistent skin concerns.